TYEE Group
Bilingual WordPress site for an Australian property developer addressing foreign-investor audiences.
ClientTYEE Group
Working ground
WordPressBilingual (EN/中)Project portfolio
The Challenge
TYEE Group operates in property development and project management, with foreign investors as a key audience. Investment decisions in this segment are made in Chinese as often as English — a single-language site quietly excludes half the audience and makes the company look like it can't address the market it's pitching.
The Solution
We built a bilingual WordPress site (English / Chinese) with the project portfolio as the centrepiece. Foreign-investor positioning shapes the visual register — modern, dynamic, with credibility signals like project review elements surfaced up front rather than buried in the footer.
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