Nutsmart
E-commerce site for a Melbourne specialty-foods retailer — clear category architecture across nuts, dried fruits, beans, and grains.
About the client
Nutsmart sells nuts, dried fruits, beans, and grains out of Clayton, with a large catalogue that is visually similar — most categories look like piles of dried product on a shelf. Clear category architecture and product information have to do the work that hero photography can't.
What we delivered
We built the storefront with structured product categories — nuts, dried fruits, beans, grains — each backed by clean product information rather than image-led merchandising. Browsing, cart, and checkout work the way a customer expects, and the store location is surfaced so retail pickup is a real option, not a hidden footer link.
