Muscle City
Visually-led WordPress rebuild for a Melbourne 24/7 gym — class timetables and membership info on one cohesive surface.
ClientMuscle City
Working ground
WordPressMembership infoClass timetables
The Challenge
Muscle City runs a 24/7 premium gym in Melbourne, and their previous site was outdated enough to be costing them new members — prospective members would land, fail to find class times or membership info, and bounce. A gym's site has to read like its physical space: clean, modern, motivating, and useful.
The Solution
We rebuilt the site on WordPress as a visually-led, fully responsive surface focused on converting new members. Class timetables, facility information, membership details, and social channels sit on one cohesive layout. The rebuild lifted the digital presence to match the gym itself rather than undercut it.
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