Goodmood Studio
Bilingual marketing site for a Melbourne cross-border China–Australia agency.
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The Challenge
Goodmood Studio is a Melbourne-based marketing agency working in both directions across the China–Australia bridge — helping Chinese brands enter Australia and Australian businesses expand into China. Their site needed to convince two audiences from different markets, in two languages, that the team understands both.
The Solution
We built the site as a fully bilingual marketing surface — every page renders cleanly in English or Chinese, with the same editorial structure on both sides. Six service offerings (Brand Strategy, PR & Events, Data Analytics, Social Media, Digital Marketing, Creative Content) are surfaced consistently across the languages, and a three-step process framework (Analysis, Strategy, Execution) anchors how the agency works. Image-heavy presentation matters in this industry, so the site is built with server-side image optimisation to keep the visual richness from costing speed.