4WD Interiors
Shopify storefront with vehicle fitment configurator and a B2B distributor portal.
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The Challenge
4WD Interiors sells premium cargo organisation systems — drawers, roof consoles, cargo barriers — that have to fit specific 4WD vehicles. Every product is fitment-sensitive, and the catalogue serves both retail customers and a distributor network. The site needed to filter products by vehicle and serve two distinct buyer flows from the same store.
The Solution
We built the storefront on Shopify with a vehicle selector up front, so a customer narrows the catalogue to products that physically fit their 4WD before any other browsing. A B2B distributor portal sits alongside the retail flow, gated by login, so trade pricing and bulk ordering live in the same Shopify back office as direct retail. ADR compliance documentation and measurement guides are surfaced inline on each product, because safety paperwork is part of what 4WD owners need to see before buying.